Put the infographics into production (finally!) In this case, we use a poster-size output for the infographic. The wireframe ensures that the concept fits in a responsively designed consistent structure that allows all components to flow and proportion it for the size of the output. The structural engineer makes that vision become a reality. Remember, one size does not fit all!Įxample: An architect designs the blueprints of a building. You also can present a snippet of your content in an optimized format for the intended channel. For example, you can use the snippet on social channels and link the user to the main infographic on a website. It’s also a good idea to plan atomized content at this stage – smaller cut-downs of the main infographic that present key stats or headlines to be utilized as teasers. To create them, consider the intended user journey stage for each infographic and detail the messaging hierarchy that will work best for each stage’s user’s need. You’ve got a theme, data, and your creative approach! The next step is to make it all official with some mobile-friendly wireframes.įor the unfamiliar, wireframes are “skeleton” designs that show the elements and structure of each infographic. It’s essentially a one-pager that makes it clear to anyone what the story being told is.īrand Guidelines to the Rescue for Clear, Consistent Stories Step 4: Wireframe your infographics It outlines the story we will tell, incorporating all of the key stats.
#BEST INFOGRAPHIC CREATOR 2017 SERIES#
A series with 3 to 8 infographics is usually a good rule of thumb, says Click To TweetĮxample: This is one of the data maps for the Greater London Authority series – always the starting point for one of our infographics. Then define the exact pieces of information you want each infographic to include.Ī series with three to eight infographics is usually a good rule of thumb. Then you’re ready to create a data map (or a story map if you’re using facts and messages rather than data) – a visual representation of the key facts, stats, and messages you want to include.Ĭhop up the data map in a logical way, with each section representing one infographic in your series. Review everything you gathered, analyze, and digest the data to make sure you understand what it means. Now it’s time to get your hands dirty with the data.
#BEST INFOGRAPHIC CREATOR 2017 HOW TO#
How to Transform Complex Data Into Understandable and Shareable Visuals Step 2: Crunch the data We think about how this data could be used in an overall package. Information comes from research reports, briefings, and surveys.
The series covers themes such as green infrastructure, housing, digital connectivity, and the circular economy. It might take a while, but being diligent during this phase will make the next steps much easier.Įxample: We were tasked with producing a series of 10 infographics for the Greater London Authority, an administrative body for the city. When whittling down your theme shortlist, constantly ask yourself two questions: (1) Why would anyone care about this and (2) Does this work with our overall content marketing strategy? Once you can answer yes to both, you’re onto a winner.
All of this activity gives you the insight to decide on the theme of your infographic series with confidence. Before thinking about stories or visuals for an infographic series, start w/ the planning, says Click To Tweetĭo plenty of desk research, report reading, and even some original data gathering, such as a survey. Step 1: Choose your themeīefore even thinking about stories or visuals, start with the planning. The secret is in following a clear framework, enabling you to tell a clear and consistent visual story in one of the most powerful ways possible. How can you gather the stats and communicate a clear message while making them look good in a set?ĭon’t panic! Creating an infographic series can be much less painful than it sounds – and even, sometimes, quite good fun. With visual content booming, one word too often still strikes fear into the heart of content marketers – infographic.Īdd “series” after “infographic” and it can sound like madness to the uninitiated.
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